The Journal of Intellectual Property (J Intellect Property; JIP)

KCI Indexed
OPEN ACCESS, PEER REVIEWED

pISSN 1975-5945
eISSN 2733-8487
Original Article

Analyzing the Economic Impact of Trademark Applications by Korean Companies

1Ph. D. in Engineering, Research Fellow, Department of Economic and Industrial Research, Korea Institute of Intellectual Property, Republic of Korea
2Ph.D. in Business Administration, Advisory Specialist, Department of Economic and Industrial Research, Korea Institute of Intellectual Property, Republic of Korea

Correspondence to Hyun Kwak, E-mail: hkwak@kiip.re.kr

Volume 19, Number 4, Pages 47-62, December 2024.
The Journal of Intellectual Property 2024;19(4):47-62. https://doi.org/10.34122/jip.2024.19.4.3
Received on August 08, 2024, Revised on September 30, 2024, Accepted on December 05, 2024, Published on December 30, 2024.
Copyright © 2024 Korea Institute of Intellectual Property.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 (https://creativecommons.org/licenses/by-nc-nd/4.0/) which permits use, distribution and reproduction in any medium, provided that the article is properly cited, the use is non-commercial and no modifications or adaptations are made.

Abstract

This study examined the economic effects of trademark applications by domestic companies on production and employment growth. To conduct the analysis, panel regression analysis was applied using the Corporate Activity Survey data from 2006 to 2018. The results confirmed that trademark applications have a positive effect on the increase in production and employment of companies. Particularly, it was found that trademarks also have a positive moderating effect on the impact of R&D expenditure and patents on production and employment. This indicates that when companies engage in trademark application activities in addition to technological development activities such as R&D and patent applications, a synergy effect on economic outcomes can be generated. These results provide important implications for companies to strategically utilize trademark applications to increase productivity and employment.

Keywords

Trademark, Production growth effect, Employment growth effect, Economic effect, panel regression analysis

Notes

Conflicts of Interest

The authors declared no conflicts of interest.

Funding

The author received manuscript fees for this article from Korea Institute of Intellectual Property.

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